Especially for those who have never purchased from a business before.

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Capture their attention and encourage potential customers to become purchasing customers. Successful campaigns and promotional strategies can increase the chances of customers becoming loyal customers. People People represent the people directly or indirectly involved in delivering the product or service, i.e. everyone involved in marketing and selling the business. It recognizes the importance of human interaction in providing a good customer experience. This involves employees who interact directly with customers, such as salespeople, customer service representatives. and support staff, their attitudes, skills, knowledge and behavior can greatly influence customer satisfaction and loyalty.


Process Process refers to the steps, systems, and activities involved in delivering a pr Singapore WhatsApp Number oduct or service. From creation to promotion to sales. This involves the people responsible for improving the process. Quality control and customer support Effective business processes often involve determining whether a business follows best practices. These are issues that customers may encounter at any time in their interactions with a business. and see if there are mechanisms in place to ensure consistency in the quality of customer experiences, products, and services.





This principle helps marketing professionals improve production operations. Improve promotional activities and sell products more quickly, which includes aspects such as order processing. Customer service and methods of service delivery Physical Evidence physical evidence Includes tangible elements that customers can see. or can be felt when interacting with products or services This may include factors such as packaging and the atmosphere in the store. website design and other physical symbols that shapes customer perception of the brand It is a physical signal that is visible to the consumer.  This indicates the authenticity and quality of the product or service. It involves developing a credential or reputation that promotes the brand image and raises awareness of the business entity.