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Check out these essential skills to keep you relevantin the ever-changing digital industry: Video Marketing SEO & SEM ContentMarketing Data & Analytics Design Thinking & Planning Social MediaEmail Marketing Be Tech Savvy Be Persuasive Highlight Your Unusual Skills! Tipsto Kickstart your Digital Marketing Career Download Video Marketing Video continuesto take the internet by storm and this isn’t about to stop.
Customers lovevideos, particularly on social media, and out of people have purchased afterwatching a brand’s video. For marketers,who use video say it’s an importantpart of their strategy andreport it gives them a positive Return on InvestmentROI according to The State of Find Your Mobile Number List Video Marketing research. Bear in mind that theseare loose statistics that will vary depending on who you ask, but the point isthat most statistics point to much higher conversion, engagement, and higherSEO rankings when it comes to video. What makes it so engaging? Because it’spersonal and relevant. When people can see your face or the face of the personpromoting the brand, they are more likely to trust your business. It’s also wonderfullyversatile content to use across different platforms. Just think about thesuccess of Instagram and the rapid rise of TikTok.
Digital marketingprofessionals don’t have to know everything about video production. But knowinghow to make videos without hiring a professional is a good place to start.There are some great tools to help you do that such as Camtasia or an AI toollike CapCut. And if you have some training in this area and love it, yourskills will never be wasted as video will always be in demand. If you want tolearn more on your own, you can try out video editing tools like Apple FinalCut Pro X or Adobe Premiere Pro. Useful resources: Ideas for Social MediaVideos The Best Video Marketing Tools for Search Engine Optimization SEO& Search Engine Marketing SEM is key to alllevels of digital marketing and anyone going into the field must have a basichandle on it. You can leave the highly technical, back-end stuff to the moretechnical people on the team, but knowing how SEO really works and a solidunderstanding of best practices and content optimization are crucial forrunning a successful digital marketing campaign. This is even more true as AItechnology
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