Amsterdam, Porto, Helsinki. Why do cities need branding?

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Almost all companies have their own logo, which provocating an association with customers with this brand. The cities of the world also have logos and other visual identity: if you are brought a souvenir with the inscription INY, then you will definitely say from which city it is.

What is Urban Branding and Why Do You Need It? What cities of the world have marketed a clinging icing with a full-fledged strategy and fall in love with millions of people? Look!
Who and what was in place branding?
Cities of the World

New York has become an experimental city in the world, where the first visual identity and branding in general appeared. In 1977, designer Milton Glezer developed a marketing campaign and INY logo to attract more tourists to the city. And he made it in font of his typewriter - just and tasteful.

The inscription began to be placed absolutely everywhere - from billboards to magnets and abcess. And when thousands of people began to buy all the items with a signature inscription, it became clear that Milton came up with a hit!

Place branding is a marketing concept related to the promotion of a city or country. Marketers together with designers create an image of a place, develop a branded visual identity (scuits, logo, a set of colors) together with strategy, slogan, products with the application of these elements, it is advertised as much as possible.

For example, if the main resource of the country is the sea and the beautiful views that open from here, then the basis, most likely, will take it, creatively beat, will shopify website design  be complemented. In the same list there may be other specific characteristics associated with the territory: industry, recreation, art - everything that may be of interest to people.

    What is the benefit of branding a place for the city or country?

The INY logo was originally invented to attract tourists to the city. But this does not mean that branding places pursues only this goal.

It is needed more for:

    formation of a positive image, in the same paragraph you can add attraction of tourists, because everything is interconnected;
    attracting investments or other investments, both local and foreign;
    suspension of the offshoot of the local population.



But to create a branding of a city, region or country that will really work successfully, it may take not 1 year. Therefore, it is so important to develop not only a logo, but carefully think over the mission, tasks, further PR.
3 cities with cool memorable branding

    Amsterdam with the concept of “an excellent place to live and work”, and not just to visit Red Light Street

Cities of the World

After 1960, Amsterdam changed a lot, tourists went here not for primitive excursions, but for freedom in the form of a walk along the street of Red Lights or sitting in coffee shops. Local authorities were not enthusiastic about it, so they decided to conduct a full rebranding in 2004 to show Amsterdam from the other side as a great place to live and work.

Before the approval of today’s option, there were others, but they did not gain popularity. Then the authorities appealed to the local advertising agency, and then offered to take people as a basis: in the concept of branding the city, tourists and local residents were offered not to love the city, but to become part of it. Colors for the logo were taken from the hero, and in the center put a huge installation I amsterdam. She very quickly became popular, on this occasion even conducted calculations and found out that every day against the background of the installation take 8 thousand pictures!