You can avoid the pitfalls of cannibalization or duplicate content

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Remember, the pillar page will address each of the questions and potential subtopics presented in detail on your cluster pages. At this point, you can also start to decide the format of these subtopics, whether it's a news article, a blog post, a quiz, an infographic, an e-book, a video or something else. Once you've identified your subtopics, it's time to see if there are already any easy opportunities to optimize. 2. Audit your website’s existing content At this point, conducting a content audit of your website will help you determine if you already have existing pages.

That could be edited, repurposed, and optimized for your Azerbaijan WhatsApp Number pillar content strategy. For websites that have hundreds or even thousands of pages, this can seem like a daunting task. You can easily and quickly carry out a content audit using Semrush's Content Audit tool , which automatically and systematically carries it out for you. The audit can help you determine if you already have a candidate for a pillar page or, better yet, if you already have many posts that could be restructured into a central pillar. This process has two additional advantages. The first is that by updating and optimizing your existing content.




Having multiple pages on your site that cover the same topic is neither a good user experience nor a beneficial practice in the eyes of search engines. The second benefit is that the audit process allows you to re-evaluate your internal linking structure. On the other hand, if you lack existing content to support a pillar page, you may need to reverse this process. Many content strategies can start with creating the pillar page before creating the cluster articles. It all depends on what you already have, and what you will need to create.