What is a growth hacker and how can they help your business?

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Achieving more with the minimum investment is what drives the growth hacker . A professional profile that is increasingly in demand for its ability to develop specific, low-cost and maximum-impact growth hacking strategies . Let's see what this profile can offer your business.

What is a growth hacker?
Like much other terminology from the world of digital marketing, the term growth hacker is English and translates as growth wizard . Magician in the sense that he knows all the hidden tricks to growing a business. Although what actually happens is that he knows and understands certain products and processes so well that he is able to disassemble them and put them back together so that they work better.

Unlike the digital marketing manager , the growth Mexico Mobile Number List hacker does not design a long-term global strategy, but rather focuses on specific high-impact actions through various growth hacking techniques . Nor will it use traditional means to enhance the growth process, but will base its actions on innovation. In fact, both profiles should be understood as compatible and complementary.



If we had to define the growth hacker based on their main characteristics , common sense would tell us to highlight the following. That is, all that is needed to grow a business with the least possible expense:

You must present a multidisciplinary profile , since you must be able to take the best of disciplines as diverse as data analytics, management and digital marketing.
Prudent , in the sense that it should not put the viability or reputation of your company or its processes at risk.
And yet, you must know when to risk . We are not talking about experimenting with new tools, but rather applying proven techniques in new contexts.
Holistic , in the sense that it must be able to accompany you from the approach and design of a strategy, through its implementation and to the analysis of its performance.
Creative , so that these strategies are always one step ahead of trends. In fact, the best way to stand out in the web ocean is to set trends, not follow them.
Which requires curiosity and insight . Research is an important part of the growth hacker's job and even his lifestyle.
Analytical , to be able to use existing (and future) growth hacking tools that serve to measure and draw conclusions about the success or failure of your strategies.