Classic marketing techniques no longer make sense in the digital age Its time to accelerate organizational change There are three forces that are changing the way marketing can be done Big data Realtime access to large amounts of data allows you to drive marketing campaigns in new ways Omnichannel Digital channels enable you to build longterm relationships with consumers across multiple channels instead of onesided fragmented interactions.
Flexibility to use multiple concepts and get real feedback from customers quickly and effectively To get the most Indonesia Phone Number benefit from digital marketing most companies will have to face a real reboot with new challenges in terms of organization capabilities and way of working The evolutionary phases of digital marketing In this journey of defining their digital marketing capabilities companies generally go through four phases First phase Foundation construction.
The first step is to build the foundations of digital marketing allocating a part of the marketing budget to Internet communication its website improve its CRM to better analyze data and get support from external agencies specialized in digital marketing Second phase Personalization of communication At the next level marketers are starting to use consumer data to personalize and deliver ads with greater precision optimizing the return on investment of individual campaigns and making promotions more relevant to individual consumers.
發表於 2024-2-20 14:38:12
