Knowing your target audience you can build targeted advertising campaigns; choose priority channels for attracting customers; spend your marketing budget sparingly; draw up correct sales scripts; adjust and expand the range in a timely manner; identify dangerous .petitors and solve other problems. Without a portrait of the target audience it is impossible to run a business because you cannot sell your products services to absolutely everyone. Identifying the type of target audience retail business or mixed type you have determined who you will work with. After solving this issue it is necessary to carry out a classification; there are two main types of target audience main we are talking about clients with a budget making a decision to conclude a deal.
In the business sector the main audience is executives and senior managers; in the retail sector individuals purchasing goods for personal use or as a gift; types of target audience indirect audience. Clients who do not make decisions but take initiative. permission to place Mobile App Development Service an order. This group is not a priority because negotiations are conducted with a representative of an indirect audience and the decision to conclude a deal is made by another person. In business the role of an indirect audience is played by ordinary managers who collect information negotiate and submit data for approval to the manager.
Teenagers can be an indirect retail audience they choose products themselves but ask their parents for permission. The division into groups is very clear which allows you to build the right marketing strategy. If you are working with an indirect audience then create advertising for them and not for the people who will make the final decision. The indirect audience is best seen in niches related to the retail sale of toys children's clothing and gadgets in this case the purchase is sure to be approved by parents. The main audience is typical for entrepreneurs who repair cars sell food cosmetics and jewelry.