Passwordless Authorization Systems: Trends for 2023

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Confirmation of access and user data is a popular service that requires a modern, secure solution. And such solutions are offered: there are many well-thought-out and convenient authorization systems available on the market.

Today we will introduce the best platforms for sending codes to users. We will also tell you how to determine the appropriate communication channel and what is important to consider when choosing it.

The Big Three
To send codes to clients, specialized authorization systems are primarily used. These are Voice OTP , Flash Call and SMS .

Voice OTP
A reliable and cost-effective way to authenticate users using a code in a call. The service works as follows: the client answers the incoming call, listens to the combination of numbers, and then tells it to the cashier or enters it on the website / in the application. Agree, it is quite simple and fast. In addition, Voice OTP is profitable: the cost of one code is from 55 kopecks.

Flash Call
Another way to deliver codes in a call. However, in Flash Call, a one-time password comes in the last 4 digits of the number from which the call is made. One way or another, the authentication method is convenient and safe due to the two-factor authorization system. And its cost is quite attractive: from 40 kopecks / message.

SMS
SMS needs no introduction - the service is well known to all gadget owners. It is also in demand as an authorization channel, which is understandable. SMS does not require installation, updating or Internet access. The only disadvantage of the platform is its high cost: the price of one message is 3-4 rubles.



Traditional authorization systems include push notifications . In this case, a digital code on page seo service comes in the application. The password will also appear in a pop-up notification on the lock screen. Note that push notifications are quite easy to set up, work well with other services, and cost pennies.

The presented trio does not exhaust the market opportunities. Passwordless authorization is also implemented in popular communication applications. Many messengers and social networks allow sending one-time codes to users. At the same time, the platforms have a wide functionality for convenient, fast and secure communication with clients.

Communication leaders
"VKontakte"
The well-known social network supports the delivery of codes on favorable terms - from 24 kopecks / message. At the same time, the messaging process is absolutely legal: service mailings are officially allowed in VK. It is also possible to send advertising messages. However, the service is available in a separate account and on separate terms.

VKontakte offers wide opportunities for brand positioning - avatar, image, call/website button. And its high popularity makes the platform one of the best communication channels in Russia.

"Odnoklassniki"
Another domestic platform that deserves to be mentioned in our rating is "Odnoklassniki". It also allows sending codes as part of a service mailing. What is important: payment is made only for successfully delivered messages. And using OK in combination with other communication channels  is an excellent opportunity to reduce mailing costs several times and achieve 100% message opening.

Cascade mailing is carried out by successively using several communication methods. Channels in the "cascade" are used in stages, in order of their increasing cost. If the message is not delivered on one platform, the system uses another. In this case, the program first uses cheap services, and lastly - expensive ones.

WhatsApp
Our TOP of authorization systems is completed by one of the favorite messengers in the world — WhatsApp. The application tops numerous ratings and continues to be the audience's "favorite". The reason is obvious: the platform developer offers well-thought-out, convenient functionality for communication and sending messages. Therefore, WhatsApp is actively used for sending codes and advertising campaigns.



Thus, the business is provided with a choice. However, which of the methods is worthy of the company's attention and investments? To make the right decision, we recommend that you study in more detail the capabilities of the presented platforms in our blog . And also - answer the questions below.