Learn about the exploding smartwatch market

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If you look around, more people than you might think are using smartwatches. Big tech companies such as Google and Meta are also jumping into the smartwatch market, which is growing explosively. Currently, the undisputed first and second places in the domestic smart watch market share are Apple Watch and Galaxy Watch. Let’s look at what elements consumers consider important in each brand’s smartwatch through search data. Annual search volume for ‘Apple Watch 8’ and ‘Galaxy Watch 5’ Listening Mind Intent Finder First, let’s look at the annual search volume for Apple Watch and Galaxy Watch, the two major brands in the premium smartwatch market.

It has an annual search volume of over 120 million and is searched by men and women at similar rates. The keyword that stands out is Samsung’s new product, ‘Galaxy Watch 5’. While 'Apple Watch' has a more consistent monthly search volume than Apple's new product  Special Data  'Apple Watch 8', Samsung's 'Galaxy Watch' keyword has a search volume that falls short of the new product search volume. Search flow of ‘Apple Watch 8’ and ‘Galaxy Watch 5’ Listening Mind Pathfinder (Apple Watch 8) If you look at the search flow of users searching for Apple Watch 8, you can see that it extends from brand search and leads to Apple Watch and Apple Watch 8. It can be seen that consumers who have loyalty to the Apple brand itself are looking for the Apple Watch.





Listening Mind Pathfinder (Galaxy Watch 5) On the other hand, if you look at the search flow of the Galaxy Watch 5, you can see that previous searches are looking for whether the new product is worth consuming through comparison with the previous Galaxy Watch model. In the case of the Samsung Galaxy Watch, the search volume for the new product can be seen to be higher than that of the 'Galaxy Watch' keyword because searchers search with expectations about the specifications of the new product rather than brand loyalty. Search flow for ‘Galaxy Watch’ Listening Mind Pathfinder (Galaxy Watch) So what will the search flow be like for the Galaxy Watch, which is not a new product? There is no starting point related to Samsung's brands, such as Kakao Watch, Itseop Watch, Watch, and wearable smart watches. Rather, we can see consumers using Galaxy cell phones searching for compatibility to use the Apple Watch.