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Look at the picture below: Google Analytics features - basic report Fig. Basic Google Analytics report I wouldn't spend my time optimizing pages that have view and a % bounce rate. I also advise you not to focus on every case, because even if you manage to reduce the bounce rate to , you will get user. It is better to focus on pages that attract more traffic. In the screenshot below it may seem that it will be, for example, the Brands or Accessories item. However, if you prefer to rely on hard numbers, weighted sorting will come to your aid. Fig. Selecting sorting options in Google Analytics Google Analytics features - weighted sorting Fig.

Example after applying weighted sorting You can immediately see which pages you should devote your attention to. The time you spend on improving them will be much better invested than fighting for individual users. Additional information: in the sorting options, you probably also noticed the Absolute Change photo retouching option. You can use such sorting, for example, when comparing two time ranges. Unlock the potential of your business Tell us about your needs and expectations, and we will present you a dedicated strategy for your business. See how we work and schedule a conversation with our experts today! WORK WITH US! . Additional reports You can access many different views via the main menu.



These include users, content on your site, marketing and sales, and conversions. However, you can adapt each of these reports to your requirements. Google Analytics features - report Fig. Customizing reports in Google Analytics Pay particular attention to the folds and the basic dimensions. Thanks to them, you have access to a whole range of new, sometimes very useful things, including: Audience > Technology > Browser and system > Screen resolution and Audience > Mobile traffic Devices > Screen resolution You will check whether you have a website adapted to the screens of most of your users.