For example, with the arrival of winter,

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Content about the importance of taking extra care with skin hydration, which can be sponsored by a cosmetics manufacturer or dermatological clinic. Another case: how the car sharing system impacts urban mobility, produced by a car rental company or sharing company. In any of the subjects, the brand may or may not be cited. It works. Take a look at YouTube and you will discover a multitude of channels that produce and advertise content that is truly relevant and useful. They help the audience who watches the video and, at the same time, awaken the desire in the audience to know more. Although some people label this action as “disguised advertising”, this is not true.

It is a more complex way of approaching and starting a relationship with the target audience, and the strategy can be used on several platforms at the same time – on social networks, on the pages of a newspaper or magazine and on the Armenia Phone Number company blog, for example . Advertising is the company talking about itself Advertisment has lost space to Branded Content, but it is not dead and can be the most assertive strategy in certain situations. In it, the advertising objective is explicit. Some even have the company logo. The material is produced to exalt the qualities of the brand and its products or services, without hesitation. Publieditorial perfectly suits those companies that want to talk about their business all the time, without sparing praise, to make the investment worth it.



Normally, vehicles inform that the content is advertising – often, at the top of the page/screen, it is written Publieditorial or Informe Publicitário. It is the most ethical way of informing the reader/viewer that it is an advertising piece. One of the advantages of the strategy is the relationship with the public. Readers/viewers already trust the content produced by that vehicle/social network/website, which indicates that the advertorial has a high chance of being considered, while advertisements can easily be ignored.WHY IS IT IMPORTANT FOR YOUR COMPANY TO COMPETE FOR AWARDS? Have you already included “competing for awards or participating in rankings ” in your company’s communication planning ? If not yet, know that the strategy contributes greatly to employee engagement and pride in belonging and directly impacts the brand's image and reputation in the market.