Behind The Camera Besides staging the set

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Let’s look at authenticity in video content from both behind the camera and on-screen. , setting the lighting, testing the audio, and working the camera equipment correctly, you must also consider other factors to produce a great authentic video. Having the most professional equipment, set design, and concept are all valuable assets that can make your video content shine; however, even with these things your video can fail the authenticity test and fall flat with your audience.


Working behind the camera, it is your job to take control of your subject and ensure the message is clear, relatable, and real. We have all seen amazing looking videos where the subject matter, message, and on-camera talent is robotic and stale. When the Vietnam Email List audience perceives the video as fake or try-hard, you lose credibility and this will affect the trust you are trying to build. In order to capture authenticity on-camera,





there are some ways you can game the interview process to improve your chances. Award winning director and producer Bobby Holbrook had this to say about capturing authenticity. “Interviewing a person on camera is more of an art form than a process. Knowing this art form is what separates a good interview from an outstanding interview. Within the first minutes of meeting the interviewee, I have a good grasp on how the interview will “feel” and “where” to start my questions.