Where to start analyzing if you already have a product
Let's consider a situation if you already understand what niche you are planning to enter and want to choose the most suitable product category. In our case, we are analyzing the “Furniture” category on Wildberries; our client has his own production. We show an analysis of a niche and an algorithm for selecting a suitable product using the example of the QUICK CLICK project. The company produces and sells chairs and tables made from environmentally friendly materials exclusively made in Russia. The project is presented on Wildberries and OZON . Analytics services: study the category and select a product for sale First of all, we recommend using analytics services. We use MPSTATS to evaluate what is happening inside the niche on the site itself: which products are in the top, what their prices are.Useful material on the topicAnalysis of competitors on marketplaces: services + checklist The MPSTATS service Email Listallows you to evaluate what is happening inside a niche on the site itself: which products are in the top, what their prices areOur experience has shown that the service provides more or less adequate sales data by FBO on Wildberries. FBS data is distorted due to updating balances in the seller’s warehouse - the amount of sales under this scheme will always be much higher Select the product section. “Tables and chairs” are suitable for us, since their dimensions fit the FBO format - sales from the marketplace warehouse. By going to “categories” we see the revenue for the products we are interested in – chairs. Having fallen into the section with chairs, we see the products presented in it and sales dataHaving fallen into the section with chairs, we see the products presented in it and sales data We must choose a product that suits us according to several parameters: The capacity of the niche as a whole - can we make money selling these products?
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