SERPs that change depending on
Brand Reputation Case History brad reputation case history Brand reputation case history — Photo by Jonathan Francisca on Unsplash A Brand Reputation Case History highlights the customer, therefore focusing on the first point indicated in the previous paragraph who. The more important or well known the customer's brand is even just in its own sector , the more powerful the content has. In this type of case history the tone of voice is usually emphatic, the editorial approach often includes impressive titles and an emotional narrative. The customer's logo takes on great importance, as does an endorsement the phrase/report from the contact person to be published alongside the content. The aspects linked to "reputation" therefore become fundamental because the value of the customer brand is partly transferred to the supplier , triggering considerations such as "if they worked for them then they must be really good.This type of approach has undoubted benefits from a "commercial" point of view but I photo editing servies think it makes sense to use it only when the customer is really important . Furthermore and here my professional deformation comes into play , it should be considered that this type of approach hardly brings results from the point of view of organic traffic from search engines. Indeed, it is very likely and it almost always happens that the web page hosting the content positions itself for irrelevant keywords , linked to the client brand but completely useless for the supplier. This is because it is difficult to carry out effective optimization without "corroding" the communicative force.
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For example In this case history on the TeamSystem website you can see very clearly that the focus is on the customer, in this case Leroy Merlin. The page includes four endorsements, the photo with the customer's logo is very prominent, there are no images or graphic elements that refer to Alyante, the product that is the subject of the case study. The technical details are actually there but they don't emerge at a glance. The URL of the page contains only and exclusively the name of the prestigious client. . Informative Case History informative case history Informative case history.
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